The Customer is Not Always Right
I read this interesting article on The Peril of Giving People What They Want, in reference online.
The struggle being between determining what users want through metrics and being a total SEO whore.
During the Mashable Summit, I tweeted about producing content you care about or else no one else will. Now that we have been playing on the InterWebs for about two decades, the emerging drive is not to add to the white noise of content, but begin producing thoughtful, engaging and useful content.
Just because I know that way too many people have a boner for Justin Bieber doesn’t mean that I should write a stream of articles about him. Now, if I had found that video of him bashing his face into a glass door, like Nell, before it achieved zeitgeist, I most certainly would have passed it along, with commentary.
The video would be repurposed meme but my snarky Nell comparison would be because I care and you care to read me being mean.
There is a nuance to it all and while there is no lack of success in being an Odd Lot of content, not having defined reasoning for publishing will show an insincerity that the Internet is starting to shy away from.
