APPLE, BUY COMIXOLOGY ALREADY
Most of today’s buzz-worthy digital companies are or were, startups that received seed funding, reached zeitgeist and eventually begging the question, “How will it make money?”
Obviously garnering an enormous userbase makes for an attractive marketing channel, but it is hard to fathom a billion dollar price tag for access to 10 million shutterbugs who, if they are like me, never purchased a single filter on Instagram.
ICV2 recently reported that Comixology has sold $70 million in digital comics to date. Theory is, social upstart and third-most-visited site, Pinterest has barely earned $9 million— if that much..
Apple has a strong market share of most digital media, and though iBookstore now sells graphic novels and collected editions, the reading experience is surprisingly bad.
The point is, that if a profitable company, with a steady revenue stream, a great user experience, that has a dominant place in its market isn’t worth buying, what is? Apple has purchased companies with far less going for them. Buying Comixology would barely dent their coffers, but it would boost iBookstore sex appeal, plus effortlessly cement their dominance in a dedicated and potentially strong casual purchasing market.